and far more well respected than Congress"? 4. How do you understand the authors description of lvory Soap as a"phenomenon"? B Introductory Remarks Haier was founded with imported refrigerator technology from Germany in 1984 Haier won the State prize for quality management in 1990 Haier was awarded the iso9001 certificate for product quality in 1994 Haier received the ISo14001 environment certificate in 1996 Haier wonthe Customer Satisfaction Cup in1997 Haier received TUV and VDE certificates from Germany Haier received a Csa certificate from Canada for safety and energy efficiency I. While-reading activities A Language points 1. household concerned with the management of a house: domesti He was once a household name but now no one remembers him 2. ambitious a-1)having a strong desire for success, power, wealth, 2) needing or showing a great amount of skill and effort to be They are ambitious although they are poor 3. sleek a- smooth and shining The cat has sleek fur The new car's sleek lines should make it very popular 4. outflank v-to gain an advantage over( someone) by doing something unexpected Jack's proposal was outflanked by those of more radical reformers To outflank its rivals, the company carried out unexpected price reductions 5. compete v -to try to do or be better than someone else By setting up its American headquarters in New York, Haier is ready to compete internationally The stores will inevitably end up competing with each other in their push for increasing market share 6. target v- to cause to have an effect on a particular, intentionally limited group This computer is targeted specifically at teenagers Most ads target a specific area of the market 7. so fa up to the present moment The stock market has so far done significantly for the national economy4 and far more well respected than Congress”? 4. How do you understand the author’s description of Ivory Soap as a “phenomenon”? B. Introductory Remarks Information: · Haier was founded with imported refrigerator technology from Germany in 1984. · Haier won the State prize for quality management in 1990. · Haier was awarded the ISO9001 certificate for product quality in 1994. · Haier received the ISO14001 environment certificate in 1996. · Haier wonthe Customer Satisfaction Cup in1997. · Haier received TUV and VDE certificates from Germany. · Haier received a CSA certificate from Canada for safety and energy efficiency. II. While-reading Activities A. Language Points 1. household a. — concerned with the management of a house; domestic Example • He was once a household name, but now no one remembers him. 2. ambitious a. —1) having a strong desire for success, power, wealth, etc. 2) needing or showing a great amount of skill and effort to be achieved Example They are ambitious although they are poor. 3. sleek a. — smooth and shining Examples • The cat has sleek fur. • The new car’s sleek lines should make it very popular. 4. outflank v. —to gain an advantage over (someone) by doing something unexpected Examples • Jack’s proposal was outflanked by those of more radical reformers. • To outflank its rivals, the company carried out unexpected price reductions. 5. compete v. —to try to do or be better than someone else Examples • By setting up its American headquarters in New York, Haier is ready to compete internationally. • The stores will inevitably end up competing with each other in their push for increasing market share. 6. target v. — to cause to have an effect on a particular, intentionally limited group Examples • This computer is targeted specifically at teenagers. • Most ads target a specific area of the market. 7. so far — up to the present moment Examples • The stock market has so far done significantly for the national economy