同海大学 Opportunities for Startup:The consumer market TONGJI UNIVERSITY Digital Entertainment In China,there are not many alternatives for affordable entertainment. -The media/music/cinema industries are still in their infancy and tightly controlled. -Internet is thus filling a gap. ·Consequences: -Social networks,digital creations,interactive TV are all booming in China. -Online advertising is also taking off. Digital music sells more than "offline"music,most of it via mobile phones. A distinct Chinese Internet pop culture is on the rise,both with "user-generated"and/or "interactive"content.Digital Entertainment • In China, there are not many alternatives for affordable entertainment. - The media/music/cinema industries are still in their infancy and tightly controlled. - Internet is thus filling a gap. t • Consequences: - Social networks, digital creations, interactive TV are all booming in China. - Online advertising is also taking off. - Digital music sells more than "offline" music, most of it via mobile phones. • A distinct Chinese Internet pop culture is on the rise, both with "user-generated" and/or "interactive" content. Opportunities for Startup: The consumer market