Benefits. Limitations and Strategic Uses of E-Auctions Benefits of e-auctions Benefits to E-Auctioneers Higher repeat purchases a stickier Web site Expansion of the auction business Electronic Commerc Prentice Hall 2006Electronic Commerce Prentice Hall © 2006 14 Benefits, Limitations, and Strategic Uses of E-Auctions • Benefits of E-Auctions – Benefits to E-Auctioneers • Higher repeat purchases • A stickier Web site • Expansion of the auction business