4-2 The Global Environment In the past, managers have viewed the global sector as closed Each country or market was assumed to be isolated from others Firms did not consider global competition. exports Today' s environment is very different Managers need to view it as an open market Organizations buy and sell around the world Managers need to learn to compete globally " win/MeGraw-HHill CThe McGraw-Hill Companies, Inc, 2000Irwin/McGraw-Hill ©The McGraw-Hill Companies, Inc., 2000 4-2 The Global Environment ⚫In the past, managers have viewed the global sector as closed. ◼ Each country or market was assumed to be isolated from others. ◼ Firms did not consider global competition, exports. ⚫Today’s environment is very different. ◼ Managers need to view it as an open market. ◼ Organizations buy and sell around the world. ◼ Managers need to learn to compete globally