五、Equity and Brand Names 1. Equity ⚫ products have graphic elements or icons easily identified Company name, brand name, symbol, typographic style, color or color pattern, or any combination of these. Kellogg's; Coca-Cola's bottle shape and can color pattern; Campbell's Soup's red-and-white can label, the Heinz "tombstone" logo; McDonald's golden arches Equity is built by establishing a reputation for consistently good product and service over a long time period. Icons are highly recognizable symbols that have major motivational impacts on a consumer's purchasing decision. Icons with high equity are always carried on new product lines in order to immediately establish the heritage and trust.五、Equity and Brand Names 1. Equity ⚫ products have graphic elements or icons easily identified Company name, brand name, symbol, typographic style, color or color pattern, or any combination of these. Kellogg's; Coca-Cola's bottle shape and can color pattern; Campbell's Soup's red-and-white can label, the Heinz "tombstone" logo; McDonald's golden arches Equity is built by establishing a reputation for consistently good product and service over a long time period. Icons are highly recognizable symbols that have major motivational impacts on a consumer's purchasing decision. Icons with high equity are always carried on new product lines in order to immediately establish the heritage and trust