TABLE 5.3 CUSTOMER AND MERCHANT PERSPECTIVES ON THE DIFFERENT DIMENSIONS OF E-COMMERCE SECURITY CUSTOMER' S MERCHANT S DIMENSION PERSPECTIVE PERSPECTIVE Integrity Has intormation I transmitted or Has data on the site been altered received been altered? without authorization? Is data being received from customers valid Nonrepudiation Can a party to an action with me Can a customer deny ordering later deny taking the action? products? Authenticity Who am I dealing with? How can I be What is the real identity of the assured that the person or entity is customer? who they claim to be? Confidentiality Can someone other than the Are messages or confidential data intended recipient read accessible to anyone other than messages those authorized to view them? Privacy Can I control the use of intormation What use, if any, can be made of about myself transmitted to an personal data collected as part of an e-commerce merchant? e-commerce transaction? Is the personal information of customers being used in an unauthorized manner? Availability Can i get access to the site? Is the site operational? Table 5.3, Page 254 Copyright C 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 5-6Table 5.3, Page 254 Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 5-6