What is A Lift Ratio? (1) ■ Consider the rule: When people buy diapers they also buy beer 50 percent of the time a It states an explicit percentage (50% of the time) Consider this other rule People who purchase a vcr are three times more likely to also purchase a camcorder The rule used the comparative phrase three times more likely9 What is A Lift Ratio? (1) ◼ Consider the rule: ◼ When people buy diapers they also buy beer 50 percent of the time. ◼ It states an explicit percentage (50% of the time). ◼ Consider this other rule: ◼ People who purchase a VCR are three times more likely to also purchase a camcorder. ◼ The rule used the comparative phrase “three times more likely”?