Marketing Mix and the Customer Four Ps Four cs Product Customer solution ● Price Customer cost Place Convenience ● Promotion Communication hts reserved, Zou deqian The Marketing Mix roduct offerin Pricing Product variety List price Credit terms New product pricing Other product issues Hing mix Channel Promotion Direct marketing ternet activities Other channel issues Other promotion issues O Copy rights reserved, Zou Deqian 1010 19 © Copy rights reserved, Zou Deqiang Marketing Mix and the Customer Four Ps • Product • Price • Place • Promotion Four Cs • Customer solution • Customer cost • Convenience • Communication 20 © Copy rights reserved, Zou Deqiang The Marketing Mix