复旦大学旅游学系 2008~2009学年第一学期期末考试试卷 四A卷BB卷C卷 课程名称:《旅游市场研究》 课程代码:TOUR13003701 开课院系 复且大学旅游学系 考试形式:团卷闭卷课程论文/ 姓名 学号 专业 题号 5 6 分 得分 (以下为试卷正文 I. Please explain what they stand for in the following special items relating to tourism market. ( 20% 1. What is tourism motivation, please give an example? 2. What are the differences between Olympic Game and world Expo? IL. Please briefly introduce or explain the following questions. (40%) 1. Would you please briefly introduce how to collect domestic and internationalinformation/data for a tourism market, please give an example 2. Would you please briefly introduce how to have a survey fora tourism market, please give an example IlL. Discussion Question(please choose only two of the following three questions).(40%) 1. If you were a manager of tourism organization, how to have a quantity analysis about a tourism market? Please give an example 2. Please give an example of quality analysis about a tourism market if you were a ceo who is responsible for this market 3. If you were a leader of tourism organization, how could you make a scientific strategy for your tourist product, please give an example?复旦大学旅游学系 2008～2009 学年第一学期期末考试试卷 √A 卷 □B 卷 □C 卷 课程名称：____《旅游市场研究》_______ 课程代码：___ TOUR130037.01_____ 开课院系：______复旦大学旅游学系________ 考试形式：开卷/闭卷/课程论文/ 姓 名： 学 号： 专 业： 题 号 1 2 3 4 5 6 7 8 总 分 得 分 (以下为试卷正文) I. Please explain what they stand for in the following special items relating to tourism market. (20%) 1. What is tourism motivation, please give an example ? 2. What are the differences between Olympic Game and World Expo ? II. Please briefly introduce or explain the following questions. (40%) 1. Would you please briefly introduce how to collect domestic and international information / data for a tourism market, please give an example ? 2. Would you please briefly introduce how to have a survey for a tourism market, please give an example? III. Discussion Question (please choose only two of the following three questions). (40%) 1. If you were a manager of tourism organization, how to have a quantity analysis about a tourism market? Please give an example. 2. Please give an example of quality analysis about a tourism market if you were a CEO who is responsible for this market ? 3. If you were a leader of tourism organization, how could you make a scientific strategy for your tourist product, please give an example?