101 ENVIRONMENTAL PROBLEMS Reasons for Reluctance because of benefit. it is difficult to demand that people in developing countries should give up economic opportunities for the sake of the environment because of individual freedom, governments are reluctant to tell consumers what to buy and producers how to produce disagreement about the level of environmental damage and disagreement about the best way to limit or prevent it10.1 ENVIRONMENTAL PROBLEMS ▪ Reasons for Reluctance ▪ because of benefit, it is difficult to demand that people in developing countries should give up economic opportunities for the sake of the environment. ▪ because of individual freedom, governments are reluctant to tell consumers what to buy and producers how to produce. ▪ disagreement about the level of environmental damage and disagreement about the best way to limit or prevent it