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BRead the passage.Then answer the questions that follow.(3 points each) Cross-Cultural Business Blunders A Many visitors to different countries don't realize how important it is to understand a country's culture.Sometimes people learn this lesson by making a big cross-culturalblunder,or embarrassing mistake.In business situations,these blunders can cost a lot of money or end business relationships. B When companies are trying to sell products,it's very important for them to understand what is important to their potential customers,and to understand a bit of their language. For example,one company wanted to sell toothpaste in Southeast Asia.In their advertisements,they claimed that their toothpaste whitens teeth.They didn't understand that many of the local people chewed betel nuts to make their teeth black,and that these people thought black teeth were attractive.In another case,a car company tried to sell a car called "Matador"in a Spanish-speaking country.The company thought that it was a strong name because it means "bullfighter.In Spanish,matador is indeed a noun meaning “bullfighter..”But it is also an adjective meaning“killing.”Imagine driving around in a car called“Killing”I Q Business meetings with people from another country can be very tricky when you don't understand the other country's culture.A European businessman had an important meeting with a company in Taiwan.He wanted to bring gifts for the people he was meeting with.He thought that something with his company's logo on it would be a nice gift.So he bought some very nice pocket knives and had his company's logo printed on them.He didn't know that giving a knife as a gift symbolizes cutting off a friendship!The Taiwanese businessmen were very offended.But luckily,the European businessman was able to repair the relationship with a lot of explanation and apology. 1564the passage. Then answer the questions 由at follow. (3 poi 回ch) Cr 伊Cultural 皿in臼s Blunders A Many visitors to different countries don' t realize how important it is to understand a un ry s culture. Sometimes pωpIe learn this lesson by making a big cross-culturalblunder. or embarrassing mistake. In business situations, these blunders can ∞st a lot of money or end business relationships. B When companies are trying to sell products. it's very important for them to understand what is important to their potential customers. and to understand a bit of their language. For example , one company wanted to sell toothpaste in Southeast Asia. In their advertisements, they claimed that their toothpaste whitens teeth. They didn' t understand that many of the local people chewed betel nuts to make their teeth black. and that these people thought black teeth were attractive. In another case. a car company tried to sell a car called "Matador" in a Spanish-speaking country. The company thought that it was a strong name because it means "bullfighter." In Spanish. matador is indeed a noun meaning "bullfighter. " But it is also an adjective meaning "killing. " Imagine driving around in a car called "Killing"! C Business meetings with people from another country can be very tricky when you don't understand the other country's culture. A European businessman had an important meeting with a company in Taiwan. He wanted to bring gifts for the people he was meeting with. He thought that something with his company' s logo on it would be a nice gift. SO he bought some very nice pocket knives and had his company's logo printed on them. He didn't know that giving a knife as a gift symbolizes cutting off a friendship! The Taiwanese businessmen were very offended. But luckily. the European businessman was able to repair the relationship with a lot of explanation and apology. 1564
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