Opening Vignette Cabela's reels in more Customers with Advanced Analytics and Data Mining Decision situation Problem Proposed solution Results Answer discuss the case questions Copynight@ 2014 Pearson Education, Inc Slide 4-4Copyright © 2014 Pearson Education, Inc. Slide 4- 4 Opening Vignette… Cabela’s Reels in More Customers with Advanced Analytics and Data Mining ▪ Decision situation ▪ Problem ▪ Proposed solution ▪ Results ▪ Answer & discuss the case questions