Marketing Case Analysis Case Analysis for Marketing Courses Why do we choose to use cases as a part of our pedagogical toolkit? Cases are a well established and well accepted way of providing the student with information that approximates"real world"experience in business. Careful analysis of the situation presented in the case(s )and the development of strategies to solve extant and/or potential problems in the relatively risk-reduced environment of the classroom, when combined with the feedback of peers and the instructor, serves to prepare the student for his/her fu Most of the cases that you will examine have multiple problems, some of which are not of a marketing nature(e.g. finance, production, management, etc. ) While you may choose to address these problems in a peripheral fashion, they should not form the basis for the majority of your analysis in a Marketing class. Your report should address marketing problems and their solution If you approach the case analysis as a learning experience, you should earn the following benefits: 1)enhanced problem-finding and analytical skills, and 2) increased ability to recognize management assumptions and to generate your own solutions. Remember, a problem that is well-defined is half solved. All of this requires the willingness to carefully prepare your analysis, participate in the discussion of the solution and to state your own conclusions. You must be willing to make mistakes and recognize faulty conclusions(both your own and others') for learning to take ace The following discussion is quoted from Cases in Marketing Management, Issues for the 1990s, 2nd ed, Hinkle, et al., Prentice Hall. Material in parentheses has been added for clarification. As you examine the case--skimming first for highlights and hen reading it thoroughly, preferably (at least)twice, for understanding--and list(ing) the principal features relating to what you see as the central issues, several tentative solutions may evolve The following suggestions are intended to help you examine the case, pinpoint problem areas, and devise solutions and recommendations. Point out in your analysis (in writing) your specific understanding of these areas, particularly if you lack data and have to make assumptions. IN OTHER WORDS, this is a check list that you should use to help you avoid forgetting something that could1 Marketing Case Analysis Case Analysis for Marketing Courses Why do we choose to use cases as a part of our pedagogical toolkit? Cases are a well established and well accepted way of providing the student with information that approximates "real world" experience in business. Careful analysis of the situation presented in the case(s) and the development of strategies to solve extant and/or potential problems in the relatively risk-reduced environment of the classroom, when combined with the feedback of peers and the instructor, serves to prepare the student for his/her future. Most of the cases that you will examine have multiple problems, some of which are not of a marketing nature (e.g. finance, production, management, etc.). While you may choose to address these problems in a peripheral fashion, they should not form the basis for the majority of your analysis in a Marketing class. Your report should address marketing problems and their solution. If you approach the case analysis as a learning experience, you should earn the following benefits: 1) enhanced problem-finding and analytical skills; and 2 ) increased ability to recognize management assumptions and to generate your own solutions. Remember, a problem that is well-defined is half solved. All of this requires the willingness to carefully prepare your analysis, participate in the discussion of the solution and to state your own conclusions. You must be willing to make mistakes and recognize faulty conclusions (both your own and others') for learning to take place. The following discussion is quoted from Cases in Marketing Management, Issues for the 1990's, 2nd ed., Hinkle, et al., Prentice Hall. Material in parentheses has been added for clarification. As you examine the case--skimming first for highlights and then reading it thoroughly, preferably (at least) twice, for understanding--and list(ing) the principal features relating to what you see as the central issues, several tentative solutions may evolve. The following suggestions are intended to help you examine the case, pinpoint problem areas, and devise solutions and recommendations. Point out in your analysis (in writing) your specific understanding of these areas, particularly if you lack data and have to make assumptions. IN OTHER WORDS, this is a check list that you should use to help you avoid forgetting something that could