What you should know The role of Pricing in a Retail Strategy The Impact of Consumers Government Manufacturers, Wholesales, and Suppliers Com petitors Pricing Strategy Development Objectives Broad Policy Basic Strategy Implementation Adjustments• The Role of Pricing in a Retail Strategy • The Impact of: – Consumers – Government – Manufacturers, Wholesales, and Suppliers – Competitors • Pricing Strategy Development – Objectives – Broad Policy – Basic Strategy – Implementation – Adjustments