What makes a potential customer buy a product?There is no single answer.A customer may buy a certain brand of face soap because it is used by a glamorous or favorite movie star or noted sports figure.When selecting a new refrigerator,that same consumer may be attracted by a smart or colorful model. Or perhaps that consumer is most concerned with how much food the refrigerator will hold and how efficiently it uses energy. Some advertisements appeal to logic through straightforward presentation of facts about a product.Others appeal more to the emotions.Most advertisements combine logical and emotional approaches.Advertisements offer consumers an opportunity to make their purchasing decisions from among a wide range of choices.One of the important roles of advertising, therefore,is to provide the consumer with a free and abundant choice.Partly because of the influence of advertising,people have learned to want ever-better products and services,to take better care of their health and to improve their way of living. 1010 What makes a potential customer buy a product? There is no single answer. A customer may buy a certain brand of face soap because it is used by a glamorous or favorite movie star or noted sports figure. When selecting a new refrigerator, that same consumer may be attracted by a smart or colorful model. Or perhaps that consumer is most concerned with how much food the refrigerator will hold and how efficiently it uses energy. Some advertisements appeal to logic through straightforward presentation of facts about a product. Others appeal more to the emotions. Most advertisements combine logical and emotional approaches. Advertisements offer consumers an opportunity to make their purchasing decisions from among a wide range of choices. One of the important roles of advertising, therefore, is to provide the consumer with a free and abundant choice. Partly because of the influence of advertising, people have learned to want ever-better products and services, to take better care of their health and to improve their way of living