Consumers and nutrition labelling 147 The amounts declared must be for the food as sold. However, where appro- priate they may relate to the foodstuff after preparation, provided that sufficiently detailed instructions for preparation are given and the information relates to the food as prepared for consumption The Directive provides for the use of the Standing Committee procedure in the event of discrepancies being found between the declared values and those estab- lished during the course of official analysis. The Standing Committee is convened from experts from all Member States who will adjudicate on the matter(s) placed before them. In the UK, the term'typical' is preferred toaverageand is more gen erally used as a more representative indication of value than the average. 6.2.5 Nutrition claims As stated earlier, the provision of nutrition information is voluntary unless a claim is made. So, for example, if a claim is made that a product is"low in fat', at least Group I information must be given. Very often the full Group 2 information is given, but this would only be compulsory if the claim were for one of the ' Little 4 nutrients, i.e. ' saturated fat rather than fat The directive defines as a nutrition claim any representation and any advertising message which states, suggests or implies that a foodstuff has particular nutrition properties due to the energy(calorific value)it provides provides at a reduced or increased rate or and/or due to the nutrients it contains contains in reduced or increased proportions or does not contain Only generic advertising is excluded from this, so if a producer decided to launch a campaign to persuade people to eat more fresh green vegetables and claimed hat green vegetables are low in fat, he would not have to include the nutrition information alongside his images of leafy green 6.2.6 Timescale e Directive came into force in September 1990 and required that trade in prod- ucts complying with the Directive be permitted by 1 April 1992 and that prod ucts not complying with the Directive be prohibited with effect from 1 October 1993. The Directive also required that, eight years from its notification, the Com mission would submit to the European Parliament and the Council a report on the application of the Directive and any appropriate proposals for amendment This review, due in autumn 1998, has not yet taken place at the time of writing and will be discussed further in sections 6.5 and 6.6The amounts declared must be for the food as sold. However, where appro￾priate they may relate to the foodstuff after preparation, provided that sufficiently detailed instructions for preparation are given and the information relates to the food as prepared for consumption. The Directive provides for the use of the Standing Committee procedure in the event of discrepancies being found between the declared values and those estab￾lished during the course of official analysis. The Standing Committee is convened from experts from all Member States who will adjudicate on the matter(s) placed before them. In the UK, the term ‘typical’is preferred to ‘average’and is more gen￾erally used as a more representative indication of value than the average. 6.2.5 Nutrition claims As stated earlier, the provision of nutrition information is voluntary unless a claim is made. So, for example, if a claim is made that a product is ‘low in fat’, at least Group 1 information must be given. Very often the full Group 2 information is given, but this would only be compulsory if the claim were for one of the ‘Little 4’ nutrients, i.e. ‘saturated fat’ rather than ‘fat’. The Directive defines as a nutrition claim: ‘any representation and any advertising message which states, suggests or implies that a foodstuff has particular nutrition properties due to the energy (calorific value) it – provides, – provides at a reduced or increased rate or – does not provide and/or due to the nutrients it – contains, – contains in reduced or increased proportions or – does not contain.’ Only generic advertising is excluded from this, so if a producer decided to launch a campaign to persuade people to eat more fresh green vegetables and claimed that green vegetables are low in fat, he would not have to include the nutrition information alongside his images of leafy greens. 6.2.6 Timescale The Directive came into force in September 1990 and required that trade in prod￾ucts complying with the Directive be permitted by 1 April 1992 and that prod￾ucts not complying with the Directive be prohibited with effect from 1 October 1993. The Directive also required that, eight years from its notification, the Com￾mission would submit to the European Parliament and the Council a report on the application of the Directive and any appropriate proposals for amendment. This review, due in autumn 1998, has not yet taken place at the time of writing and will be discussed further in sections 6.5 and 6.6. Consumers and nutrition labelling 147