Contemporary Ti Designs is not famous enough to have national name recognition the designers might belong to a firm that is hired to develop designs for a company who will manufacture and sell the product a company that has their own designers in-house. In this case everything is done internally, design, marketing and wholesaling. Another variation would be in-house designers, marketers and wholesalers with the manufacturing contracted out Artists such as steve who design and make all of the pieces themselves and then do the holesaling or retailing themselves. In essence, one-man shows The buying patterns of consumers fall typically into two types. Gifts and impulse purchases. a gift purchase occurs when the buyer is looking for a gift for someone, sees the art piece, and then purchases it. In this case the plan is to make a purchase, it is just not known what or where that purchase will be made. The other buying pattern is an impulse purchase. Someone will be shopping they are not in need of anything, will see the item and have to have it buying it on the spot. One last pattern, that occurs less frequently is if someone was looking for an"accessory that would match an outfit and happens to come across the piece of jewelry and buys it 2. 4 Product Offering Contemporary Ti Design manufactures titanium jewelry. The jewelry takes the form of pendants, earrings, and pins. All of the jewelry is made out of titanium All of the products are designed and made by steve Steve has chosen titanium because of its unique characteristics. It is stronger than steel, yet similar in weight to aluminum. It is inert and hypoallergenic. Most of the jewelry is left unfinished. the gray of the titanium by itself looks quite nice. some of the pieces are anodized Anodizing adds a broad range colors to the titanium. Anodizing occurs by immersing the titanium in electrically charged water or hooking up the titanium to a electrical power source. When charged with electricity a light film or oxide will form on the surface of the titanium and this produces color. Contemporary Ti Design's pieces are constructed out of titanium sheets. The material is cut using a saw blade. The interior of the pieces are cut by piercing a small hole through the interior and inserting a saw blade. All pieces are made form several pieces of titanium. the pieces are held together by rivets. Small holes are drilled through the different pieces and a small wire(rivet)is inserted through. The head and end of the rivet is tapped with a hammer and that enlarges the end holding the pieces together. In addition to the utility of the rivet it is aesthetically pleasing in terms of the overall look of the piece Page 6is not famous enough to have national name recognition, the designers might belong to a firm that is hired to develop designs for a company who will manufacture and sell the product. • A company that has their own designers in-house. In this case everything is done internally, design, marketing and wholesaling. Another variation would be in-house designers, marketers and wholesalers with the manufacturing contracted out. • Artists such as Steve who design and make all of the pieces themselves, and then do the wholesaling or retailing themselves. In essence, one-man shows. The buying patterns of consumers fall typically into two types. Gifts and impulse purchases. A gift purchase occurs when the buyer is looking for a gift for someone, sees the art piece, and then purchases it. In this case the plan is to make a purchase, it is just not known what or where that purchase will be made. The other buying pattern is an impulse purchase. Someone will be shopping, they are not in need of anything, will see the item and have to have it, buying it on the spot. One last pattern, that occurs less frequently is if someone was looking for an "accessory" that would match an outfit and happens to come across the piece of jewelry and buys it. 2.4 Product Offering Contemporary Ti Design manufactures titanium jewelry. The jewelry takes the form of pendants, earrings, and pins. All of the jewelry is made out of titanium. All of the products are designed and made by Steve. Steve has chosen titanium because of its unique characteristics. It is stronger than steel, yet similar in weight to aluminum. It is inert and hypoallergenic. Most of the jewelry is left unfinished. The gray of the titanium by itself looks quite nice. Some of the pieces are anodized. Anodizing adds a broad range colors to the titanium. Anodizing occurs by immersing the titanium in electrically charged water or hooking up the titanium to a electrical power source. When charged with electricity, a light film or oxide will form on the surface of the titanium and this produces color. Contemporary Ti Design's pieces are constructed out of titanium sheets. The material is cut using a saw blade. The interior of the pieces are cut by piercing a small hole through the interior and inserting a saw blade. All pieces are made form several pieces of titanium. The pieces are held together by rivets. Small holes are drilled through the different pieces and a small wire (rivet) is inserted through. The head and end of the rivet is tapped with a hammer and that enlarges the end holding the pieces together. In addition to the utility of the rivet, it is aesthetically pleasing in terms of the overall look of the piece. Contemporary Ti Designs Page 6