Outline 9-2 I.New-Product Development Strategy II.Managing New-Product Development III.Product Life Cycle Strategies ”對至（竹宜多大孝 国际商学院市场营销学系 University of Intemational Business and Economics国际商学院 市场营销学系 9－2 Outline I. New-Product Development Strategy II. Managing New-Product Development III. Product Life Cycle Strategies