一、 Introduction ⚫ The first view of a package. recognized before shape, graphic, text content ⚫ The most important motivators of a purchase decision. ⚫ Associated with moods, feelings, places, and things. evokes observer’ s emotional response ⚫ Color has weight, size, and movement. ⚫ Color can influence perceptions such as size, quality, value, and flavor, to name a few. ⚫ Color has ethnic and social associations. ⚫ The tendency to come in and out of fashion, dominate the marketplace. ⚫ Universal rules when deciding on what colorsto make a package. ⚫ represent the persona of the package design and the perception of the targeted audience一、 Introduction ⚫ The first view of a package. recognized before shape, graphic, text content ⚫ The most important motivators of a purchase decision. ⚫ Associated with moods, feelings, places, and things. evokes observer’ s emotional response ⚫ Color has weight, size, and movement. ⚫ Color can influence perceptions such as size, quality, value, and flavor, to name a few. ⚫ Color has ethnic and social associations. ⚫ The tendency to come in and out of fashion, dominate the marketplace. ⚫ Universal rules when deciding on what colorsto make a package. ⚫ represent the persona of the package design and the perception of the targeted audience