Milton friedman There is one and only one social responsibility of business to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say. engages in open and free competition without deception or fraud Dr. Jerry L. HuxellDr. Jerry L. Huxell Milton Friedman • “There is one and only one social responsibility of business – to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud