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Introduction Example 2 Dorian Auto manufactures luxury cars and trucks.The company believes that its most likely customers are high-income women and men.To reach these groups,Dorian Auto has embarked on an ambitious TV advertising campaign and has decided to purchase 1-minute commercial spots on two types of programs:comedy shows and football games. Each comedy commercial is seen by 7 million high-income women and 2 million high-income men.Each football commercial is seen by 2 million high-income women and 12 million high-income men.A 1-minute comedy ad costs $50,000,and a 1-minute football ad costs $100,000.Dorian would like the commercials to be seen by at least 28 million high-income women and 24 million high-income men. How Dorian Auto can meet its advertising requirements at minimum cost? 0Q0 Xi Chen (chenxi0109@bfsu.edu.cn) Linear Programming 10/148Introduction Example 2 Dorian Auto manufactures luxury cars and trucks. The company believes that its most likely customers are high-income women and men. To reach these groups, Dorian Auto has embarked on an ambitious TV advertising campaign and has decided to purchase 1-minute commercial spots on two types of programs: comedy shows and football games. Each comedy commercial is seen by 7 million high-income women and 2 million high-income men. Each football commercial is seen by 2 million high-income women and 12 million high-income men. A 1-minute comedy ad costs $50, 000, and a 1-minute football ad costs $100, 000. Dorian would like the commercials to be seen by at least 28 million high-income women and 24 million high-income men. How Dorian Auto can meet its advertising requirements at minimum cost? Xi Chen (chenxi0109@bfsu.edu.cn) Linear Programming 10 / 148
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