Functionalist theory of the media a Mass media are essential to society for Integration and co-operation >Order, control and stability Adaptation to change Mobilization > Management of tension Continuity of culture and valuesFunctionalist theory of the media ◼ Mass media are essential to society for : ➢ Integration and co-operation ➢ Order, control and stability ➢ Adaptation to change ➢ Mobilization ➢ Management of tension ➢ Continuity of culture and values