Watch Word Choice. Be yourself and use language you are comfortable with,but modify it to fit the situation and your listener.Choose familiar non-technical words when talking with people who might not understand technical terms or business jargon.Make this your goal:words and statements that are as short,simple, direct,familiar,and concise_as is appropriate for the listener and situation. Watch Word Choice. • Be yourself and use language you are comfortable with, but modify it to fit the situation and your listener. Choose familiar non-technical words when talking with people who might not understand technical terms or business jargon. Make this your goal: words and statements that are as short, simple, direct, familiar, and concise as is appropriate for the listener and situation