e视人苦 1. Demographic environment Demographic trends are highly reliable for the short and intermediate run The main demographic force that marketers monitor is population because people make up markets Marketers are keenly interested in the Size and growth rate of populations in cities, regions, and nations Age distribution and ethnic mix Educational levels Household patterns Regional characteristics and movements 2008-3-10 Marketing Management UG)2008-3-10 Marketing Management (UG) 7 1. Demographic Environment • Demographic trends are highly reliable for the short and intermediate run. • The main demographic force that marketers monitor is population because people make up markets. • Marketers are keenly interested in the: – Size and growth rate of populations in cities, regions, and nations. – Age distribution and ethnic mix. – Educational levels. – Household patterns. – Regional characteristics and movements