58) The Google search engine is an example of Big Data in that it has to search and index billions of in fractions of a second for each search Answer: Web pages Diff: 2 Page Ref: 36 59)The filing system developed by google to handle big data storage challenges is known as Distributed File System Answer: Hadoop Diff: 2 Page Ref: 36 60)The programing algorithm developed by google to handle Big Data computational challenges is known as Answer: Mapreduce Diff: 2 Page Ref: 36 61) List four possible analytics applications in the retail value chain Answer: Inventory Optimization Price Elasticity Market Basket Analysis Shopper Insight Customer Churn Analysis Channel analysis Store layout · Video analytic Diff: 2 Page Ref: 34 62)What are the four major components of a Business Intelligence(BD) system? Al nswer l.a data warehouse. with its source data 2. Business analytics, a collection of tools for manipulating, mining, and analyzing the data in the data wareho 3. Business performance management(BPM) for monitoring and analyzing performance 4. A user interface(e.g, a dashboard) Diff: 3 Page Ref: 16 63)Why is data alone worthless? Answer: Alone, data is worthless because it does not provide business value. To provid business value, it has to be analyzed Diff: 2 Page Ref: 36 64)What is the intent of the analysis of data that is stored in a data warehouse? Answer: The intent of the analysis is to give management the ability to analyze data for insights into the business, and thus provide tactical or operational decision support whereby, for example, line personnel can make quicker and/or more informed decisions Copyright C 2018 Pearson Education, Inc9 Copyright © 2018 Pearson Education, Inc. 58) The Google search engine is an example of Big Data in that it has to search and index billions of ________ in fractions of a second for each search. Answer: Web pages Diff: 2 Page Ref: 36 59) The filing system developed by Google to handle Big Data storage challenges is known as the ________ Distributed File System. Answer: Hadoop Diff: 2 Page Ref: 36 60) The programing algorithm developed by Google to handle Big Data computational challenges is known as ________. Answer: MapReduce Diff: 2 Page Ref: 36 61) List four possible analytics applications in the retail value chain. Answer: • Inventory Optimization • Price Elasticity • Market Basket Analysis • Shopper Insight • Customer Churn Analysis • Channel Analysis • New Store Analysis • Store Layout • Video Analytics Diff: 2 Page Ref: 34 62) What are the four major components of a Business Intelligence (BI) system? Answer: 1. A data warehouse, with its source data 2. Business analytics, a collection of tools for manipulating, mining, and analyzing the data in the data warehouse 3. Business performance management (BPM) for monitoring and analyzing performance 4. A user interface (e.g., a dashboard) Diff: 3 Page Ref: 16 63) Why is data alone worthless? Answer: Alone, data is worthless because it does not provide business value. To provide business value, it has to be analyzed. Diff: 2 Page Ref: 36 64) What is the intent of the analysis of data that is stored in a data warehouse? Answer: The intent of the analysis is to give management the ability to analyze data for insights into the business, and thus provide tactical or operational decision support whereby, for example, line personnel can make quicker and/or more informed decisions. Diff: 2 Page Ref: 19-20