Market Analysis and Management(2) ◆ Customer profiling data mining can tell you what types of customers buy what products(clustering or classification) o Identifying customer requirements h identifying the best products for different customers use prediction to find what factors will attract new customers o Provides summary information a various multidimensional summary reports statistical summary information(data central tendency and variation) 1818 Market Analysis and Management (2) Customer profiling ◼ data mining can tell you what types of customers buy what products (clustering or classification) Identifying customer requirements ◼ identifying the best products for different customers ◼ use prediction to find what factors will attract new customers Provides summary information ◼ various multidimensional summary reports ◼ statistical summary information (data central tendency and variation)