The Fox case- Room for one more a number of changes make it easier to enter Chapter transmission technology More syndication More independent stations Demographics makes the young niche larger - XXX The networks have a hard time defending Unfortunately, these same changes reduce industry profits Beyond position relative shares are influenced by hit shows plus lead in??effects. albeit less than in nintendo caseThe Fox Case – Room for one more • A number of changes make it easier to enter – Chapter transmission technology – More syndication – More independent stations – Demographics makes the “young” niche larger The networks have a hard time defending. Unfortunately, these same changes reduce industry profits. Beyond position relative shares are influenced by “hit shows” plus “lead in” effects, albeit less than in Nintendo case