Matching with Unstructured Data Matching product offers: 1000s of stores, millions of products Product offers are terse, unstructured text Many similar but different product offers Same product has different descriptions missing+ wrong values Challenging scenarios for record linkage Matching structured specifications with unstructured offers Matching unstructured offers with each otherMatching with Unstructured Data  Matching product offers: 1000s of stores, millions of products – Product offers are terse, unstructured text – Many similar but different product offers – Same product has different descriptions, missing + wrong values  Challenging scenarios for record linkage – Matching structured specifications with unstructured offers – Matching unstructured offers with each other 12