Learning Objectives Organize a business plan Prepare an executive summary Write a mission statement Prepare a marketplace analysis Create operational, financial, and management plans Creating a Winning E-Business Second Edition Chapter 3Creating a Winning E-Business Second Edition, Chapter 3 3 Learning Objectives ▪ Organize a business plan ▪ Prepare an executive summary ▪ Write a mission statement ▪ Prepare a marketplace analysis ▪ Create operational, financial, and management plans