2. Screening evaluate new product ideas y adequacy of market demand Y environmental/social standards Y fit with company' s strengths Y fit with company' s image Ask is there a real consumer need for the product? do we have the scientific/ technological ability is the potential large enough to offer some promise of profit2. Screening • evaluate new product ideas: ¥adequacy of market demand ¥environmental/social standards ¥fit with company's strengths ¥fit with company's image • Ask: – is there a real consumer need for the product? – do we have the scientific/ technological ability – is the potential large enough to offer some promise of profit