爸剥榜降餐多产孝 高级商务英语阅读 Ill.E-C Translation: 1.What are the lessons we can learn from the PC industry?First,change in the architecture of computers coincided with a shift in supply chain strategy and a reorganization of the industry Second,e-commerce can lead to lower costs,enhanced service and higher profit margins.The computer industry has already experienced the type of revolutionary change other industries are now going through. 2.Technological innovation opens the door to new business models,and such models eventually lead managers to develop new processes for matching demand with supply.As a result, changes occur in the supply chain that lead to major shifts in the competitive structure of industries. 3.Data compiled by the European Venture Capital Association track venture capital activity in 17 countries.In 1996,over 5,000 separate investments were recorded,with total disbursements exceeding $8.5 billion and 18-percent increase over 1995.The United Kingdom leads Europe in both the number of venture-backed investments made and the amount invested in U.K. companies during 1996(33 percent and 44 percent,respectively).France,Germany,and the Netherlands follow,in that order IV.Key to Exercises 1.Exercise ll 1E,2A,3D,4F,5C,6B 2.Exercise lll 1. 我们能够从个人电脑产业得到什么样的启示？第一，计算机设计的变化与供应链战略的改变和 产业重组不谋而合。第二，电子商务能够降低成本，提高服务质量和带来更高的利润。电脑产 业业己经历了其他产业即将经历的革命性的变革。 第3页共4页高级商务英语阅读 III. E-C Translation: 1. What are the lessons we can learn from the PC industry? First, change in the architecture of computers coincided with a shift in supply chain strategy and a reorganization of the industry. Second, e-commerce can lead to lower costs, enhanced service and higher profit margins. The computer industry has already experienced the type of revolutionary change other industries are now going through. 2. Technological innovation opens the door to new business models, and such models eventually lead managers to develop new processes for matching demand with supply. As a result, changes occur in the supply chain that lead to major shifts in the competitive structure of industries. 3. Data compiled by the European Venture Capital Association track venture capital activity in 17 countries. In 1996, over 5,000 separate investments were recorded, with total disbursements exceeding $8.5 billion and 18-percent increase over 1995. The United Kingdom leads Europe in both the number of venture-backed investments made and the amount invested in U.K. companies during 1996 (33 percent and 44 percent, respectively). France, Germany, and the Netherlands follow, in that order. IV. Key to Exercises 1. Exercise II 1 E, 2 A, 3 D, 4 F, 5 C, 6 B 2. Exercise III 1. 我们能够从个人电脑产业得到什么样的启示？第一，计算机设计的变化与供应链战略的改变和 产业重组不谋而合。第二，电子商务能够降低成本，提高服务质量和带来更高的利润。电脑产 业业已经历了其他产业即将经历的革命性的变革。 第 3 页 共 4 页