Starting a new online business Secondary Funding a New Online Business venture capital (vc) Money invested in a business by an individual or a group of individuals (venture capitalists)in exchange for equity in the business Additional Funding: A Large Partner The iPo Electronic Commerc Prentice Hall 2006 5Electronic Commerce Prentice Hall © 2006 5 Starting a New Online Business • Secondary Funding a New Online Business venture capital (VC) Money invested in a business by an individual or a group of individuals (venture capitalists) in exchange for equity in the business – Additional Funding: A Large Partner – The IPO