36)Web site usability may be rated poor if a)the average number of page views on your Web site is large B)the time spent on your Web C)Web site visitors download few of your offered PDFs and videos D)users fail to click on all pages equally Ar nswer Diff: 2 Page Ref: 300 37) Understanding which keywords your users enter to reach your Web site through a search engine can help you understand A)the hardware your Web site is running on B)the type of Web browser being used by your Web site visitors C)most of your Web site visitors' wants and needs D)how well visitors understand your products Answer: D Diff:3 Page Ref: 301 38)Which of the following statements about Web site conversion statistics is FALSE? A)Web site visitors can be classed as either new or returning B)Visitors who begin a purchase on most Web sites must complete it C) The conversion rate is the number of people who take action divided by the number of vISitors D) Analyzing exit rates can tell you why visitors left your Web site answer: B Diff:3 Page Ref: 302 39)What is one major way in which Web-based social media differs from traditional publishing media? A)Most Web-based media are operated by the government and large firms B)They use different languages of publication C)They have different costs to own and operate D)Web-based media have a narrower range of quality Answer: C Diff:3 Page Ref: 310 A)It helps identify your followers B) It identifies links C)It examines the content of online conversations D)It identifies the biggest sources of influence online Answer: C Diff: 2 Page Ref: 31 41)IBM,'s Watson utilizes a massively parallel, text mining-focused, probabilistic evidence- based computational architecture called Answer: DeepQa Diff: 2 Page Ref: 248 Copyright C 2018 Pearson Education, Inc6 Copyright © 2018 Pearson Education, Inc. 36) Web site usability may be rated poor if A) the average number of page views on your Web site is large. B) the time spent on your Web site is long. C) Web site visitors download few of your offered PDFs and videos. D) users fail to click on all pages equally. Answer: C Diff: 2 Page Ref: 300 37) Understanding which keywords your users enter to reach your Web site through a search engine can help you understand A) the hardware your Web site is running on. B) the type of Web browser being used by your Web site visitors. C) most of your Web site visitors' wants and needs. D) how well visitors understand your products. Answer: D Diff: 3 Page Ref: 301 38) Which of the following statements about Web site conversion statistics is FALSE? A) Web site visitors can be classed as either new or returning. B) Visitors who begin a purchase on most Web sites must complete it. C) The conversion rate is the number of people who take action divided by the number of visitors. D) Analyzing exit rates can tell you why visitors left your Web site. Answer: B Diff: 3 Page Ref: 302 39) What is one major way in which Web-based social media differs from traditional publishing media? A) Most Web-based media are operated by the government and large firms. B) They use different languages of publication. C) They have different costs to own and operate. D) Web-based media have a narrower range of quality. Answer: C Diff: 3 Page Ref: 310 40) What does advanced analytics for social media do? A) It helps identify your followers. B) It identifies links between groups. C) It examines the content of online conversations. D) It identifies the biggest sources of influence online. Answer: C Diff: 2 Page Ref: 311 41) IBM's Watson utilizes a massively parallel, text mining–focused, probabilistic evidence￾based computational architecture called ________. Answer: DeepQA Diff: 2 Page Ref: 248