Marketing IQ If you sell something that competes in the same category as a product offered by another company, that company is your competitor. (F or T) a temporary 10% price reduction is more effective at generating sales than a 10% increase in advertising during a comparable period ( F or T) Brand loyalty is alive and well.(F or T) It is more profitable to retain current customers than to find new ones.(F or T)2 Marketing IQ • If you sell something that competes in the same category as a product offered by another company, that company is your competitor. (F or T) • A temporary 10% price reduction is more effective at generating sales than a 10% increase in advertising during a comparable period. (F or T) • Brand loyalty is alive and well. (F or T) • It is more profitable to retain current customers than to find new ones. (F or T)