Academic reading Text b Starbucks'foreign expansion International expansion Principle: Making sure overseas operations replicate the Starbucks experience Strategies depending on local conditions Franchising Joint ventures with local partners Wholly-owned subsidiariesAcademic reading Text B Starbucks’ foreign expansion International expansion: • Principle: Making sure overseas operations replicate the “Starbucks experience” • Strategies depending on local conditions: – Franchising – Joint ventures with local partners – Wholly-owned subsidiaries