教学方式: Lectures, cases discussions,. and marketing group projects 教材和教学参考资料: 作者 教材名称 出版社 出版年月 Kotler Marketing Management 1 th edition Pearson and Tsinghua 2007 教师教学、科研情况简介和主要社会兼职 Prof Wang Yusong conducts research on marketing channels, sales force management, retailing, and pricing. He services as a reviewer for Marketing Science. He received his PhD degree from Wharton School, University of Pennsylvania. Dr Wang taught marketing courses at Wharton School and Singapore Management University. He is a member of American Marketing Association and INFORMS 教学内容安排: Week Defining Marketing for the 21st Century Developing Marketing Strategies Plans Gathering Information& Scanning the Environment Conducting Marketing Research Forecasting Demand Creating Customer Value, Satisfaction, Loyalty Analyzing Consumer Markets Analyzing Business Markets Identifying Market Segments Targets Creating Brand Equity; Crafting the Brand Positioning 9 Dealing with Competition 10 Setting Product Strategy I Designing Managing Se 12 Developing Pricing Strategies& Programs 3 Designing& Managing Value Networks& Channels 14 Managing Retailing, Wholesaling Logistics 5 Designing managing marketing Communications 16 Presentations of projects 1 8 Exam week 19 Exam week教学方式: Lectures, cases discussions, and marketing group projects 教材和教学参考资料： 作者 教材名称 出版社 出版年月 Kotler Marketing Management 11th edition Pearson and Tsinghua 2007 教师教学、科研情况简介和主要社会兼职： Prof. Wang Yusong conducts research on marketing channels, sales force management, retailing, and pricing. He services as a reviewer for Marketing Science. He received his PhD degree from Wharton School, University of Pennsylvania. Dr. Wang taught marketing courses at Wharton School and Singapore Management University. He is a member of American Marketing Association and INFORMS. 教学内容安排： Week 1 Defining Marketing for the 21st Century 1 Developing Marketing Strategies & Plans 2 Gathering Information & Scanning the Environment 3 Conducting Marketing Research & Forecasting Demand 4 Creating Customer Value, Satisfaction, & Loyalty 5 Analyzing Consumer Markets 6 Analyzing Business Markets 7 Identifying Market Segments & Targets 8 Creating Brand Equity; Crafting the Brand Positioning 9 Dealing with Competition 10 Setting Product Strategy 11 Designing & Managing Services 12 Developing Pricing Strategies & Programs 13 Designing & Managing Value Networks & Channels 14 Managing Retailing, Wholesaling & Logistics 15 Designing & Managing Marketing Communications 16 Presentations of projects 17 Presentations of projects 18 Exam week 19 Exam week