LEARNING OBJECTIVES After reading this chapter, students should Know how a firm can choose and communicate an effective positioning in the market Know how brands are differentiated Know what marketing strategies are appropriate at each stage of the product life-cycle Know what he implications are of market evolution for marketing strategies2 LEARNING OBJECTIVES • After reading this chapter, students should: – Know how a firm can choose and communicate an effective positioning in the market – Know how brands are differentiated – Know what marketing strategies are appropriate at each stage of the product life-cycle – Know what he implications are of market evolution for marketing strategies