5. Concierge Service in White Swan Hote indicates the beginning of personalized service in China New concepts of Personalized service 1. Butler service p220 2.compcierge---computer+conciergep285.Concierge Service in White Swan Hotel • ~ indicates the beginning of personalized service in China. • New concepts of Personalized service: • 1. Butler service p220 • 2.compcierge---computer+concierge p28