Semiotics: meaning and signs a Semiotics sees communication as the generation of meaning in messages--whether by encoder or decoder Meaning is not an absolute, static concept to be found neatly parceled up in the message, but an active process. It is generated, created, or negotiated between person and message Meaning is the result of the dynamic interaction between sign, signifier, and signified. Thus meaning is historically located and may well change with timeSemiotics: meaning and signs  Semiotics sees communication as the generation of meaning in messages—whether by encoder or decoder.  Meaning is not an absolute, static concept to be found neatly parceled up in the message, but an active process. It is generated, created, or negotiated between person and message.  Meaning is the result of the dynamic interaction between sign, signifier, and signified. Thus, meaning is historically located and may well change with time