From Rome To The Renaissance - ate what they raised, found or caught - consumer needs: nonexistent - manufacturing was strictly a custom business - packages: personally crafted, valuable utensils, and rarely disposable in the manner of a modern package - since there being no retail trade, concepts of marketing, advertising, price structures and distribution being irrelevant - population levels being not large enough to support mass productionFrom Rome To The Renaissance - ate what they raised, found or caught - consumer needs: nonexistent - manufacturing was strictly a custom business - packages: personally crafted, valuable utensils, and rarely disposable in the manner of a modern package - since there being no retail trade, concepts of marketing, advertising, price structures and distribution being irrelevant - population levels being not large enough to support mass production