链背虾有置易大孝 《商务英语》 授课教案 Chapter 5 What Is International Business? I.Learning Objectives To learn the definitions of business and international business; To grasp some basic theories related to international business,such as absolute advantage and comparative advantage; To grasp the main idea and the structure of the text; To master the usage of key special terms,words and phrases in this cbapter; To conduct a series of listening,speaking,reading,writing and translating activities concerned with the theme of the chapter. II.Introduction Whether you are a businessmen or not,you have some business dealings everyday.Maybe you don't believe this,but it's true.We are all part of this business world and involved in the business activities in some way. 不管你是不是生意人，生活中的每一天你都会做各种各样的买卖。你或许不信，但事实确实如此。 其实，我们每个人都这样或那样地参与到商业活动之中，都是商品社会的一员。 III.Main points of the text 1.Most people are involved in selling something. 2.the purpose of business 3.what is international business 4.the rationale for internation business nations centers around specialization and manufacturing 5.differences between absolute advantage and comparative advantage IV.Background and terminology 1.patent a legal document granted by the government giving an inventor the exclusive right to make,use,and sell an invention for a specified number of years.In the United States,patents last for 20 years.The goal of the patent system is to encourage inventors to advance the state of technology by awarding them special rights to benefit from their inventions.Patent law is one branch of the larger legal field known as intellectual property,which also includes trademark and copyright law.Patent protection has great economic importance to a number of industries that rely on technological innovation to remain competitive,such as the chemical,pharmaceutical,and computer industries. 专利指政府授予的法律文书，它给予发明者独有的权利，即在特定的年限内享有独有的制造权、 使用权以及出让某种发明成果的权利。专利制度的宗旨是给予发明者从他们的发明中得到实惠 的特别权利，鼓励发明者把技术推向前进。专利法是知识产权的一个分支，知识产权还包括商 标法和版权法。专利保护对于许多行业来说具有很重要的经济意义，这些行业依赖技术创新来 1《商务英语》 授课教案 1 Chapter 5 What Is International Business? I. Learning Objectives ƒ To learn the definitions of business and international business; ƒ To grasp some basic theories related to international business, such as absolute advantage and comparative advantage; ƒ To grasp the main idea and the structure of the text; ƒ To master the usage of key special terms, words and phrases in this chapter; ƒ To conduct a series of listening, speaking, reading, writing and translating activities concerned with the theme of the chapter. II. Introduction Whether you are a businessmen or not, you have some business dealings everyday. Maybe you don’t believe this, but it’s true. We are all part of this business world and involved in the business activities in some way. 不管你是不是生意人，生活中的每一天你都会做各种各样的买卖。你或许不信,但事实确实如此。 其实，我们每个人都这样或那样地参与到商业活动之中，都是商品社会的一员。 III. Main points of the text 1. Most people are involved in selling something. 2. the purpose of business 3. what is international business 4. the rationale for internation business nations centers around specialization and manufacturing 5. differences between absolute advantage and comparative advantage IV. Background and terminology 1. patent a legal document granted by the government giving an inventor the exclusive right to make, use, and sell an invention for a specified number of years. In the United States, patents last for 20 years. The goal of the patent system is to encourage inventors to advance the state of technology by awarding them special rights to benefit from their inventions. Patent law is one branch of the larger legal field known as intellectual property, which also includes trademark and copyright law. Patent protection has great economic importance to a number of industries that rely on technological innovation to remain competitive, such as the chemical, pharmaceutical, and computer industries. 专利指政府授予的法律文书，它给予发明者独有的权利，即在特定的年限内享有独有的制造权、 使用权以及出让某种发明成果的权利。专利制度的宗旨是给予发明者从他们的发明中得到实惠 的特别权利，鼓励发明者把技术推向前进。专利法是知识产权的一个分支，知识产权还包括商 标法和版权法。专利保护对于许多行业来说具有很重要的经济意义，这些行业依赖技术创新来