A framework for mobile business applications engine temperature to the position of each wheel via microwave to the pit crew as well as the teams headquarters in UK. Based on this information, the pit crew can more effectively decide when the car needs to pull in for a pit stop and thus make the necessary adjustments to the car. Engineers at the headquarters also make real-time suggestions to the onsite crew members on how to keep the car running in its optimal condition [24] 2.2.3 Restructuring business relationships 2.2.3./ Enhance connectivity It is well known that meaningful improvements in customer-firm communication result in enhanced customer loyalty. Wireless access allows customers to receive value-added services when they need them. Consequently, as the customers dependence on the service increases, so does the customer's loyalty to the business Banks and brokerage firms have long been using the internet technology to connect with their high-end and tech-savvy clients. Gartner Group estimates that the percentage of North American bank that offer wireless services will increase from the current 5-29%o by 2003. A number of banks, such as Citibank and Juniper Bank, send their customers alerts on balance levels bill payments, and check clearances. As customers get more and more comfortable with the wireless security, many banks plan to offer wireless bill payments so that customers can act on the alerts that they are receiving [25]. Brokerage firms like Fidelity Investments offer their customers the service of stock quote alerts Opportunities for revenue enhancement can also be found in situations where consumer awareness can be translated into sales. Marketers are seeking opportunities to convert cellular phones into an efficient advertising channel. In Europe, businesses are experimenting with sending short messages to consumers' wireless devices to promote their products and services. A survey shows that most consumers in Europe and the USA are willing to receive relevant advertisements via wireless communications [26] In addition, businesses are using permission-based marketing to target the most receptive group of consumers without alienating them, while some companies, such as BTcellnet are exploring consumers' reactions to non-opt-in advertisements. Marketers for companies like 20th Century Fox and Pepsi are using mobile games to entice consumers The mobile games that can be easily played on the small screens of mobile devices promote a higher level of interaction between the business and the consumer [27]. due to the popularity and the personal nature of the cellular phone, interactive wireless advertising will have a profound impact on how businesses promote their products and ervices in the near future Wireless systems are restructuring and improving relationships within organisations and between business partners. Information can be synchronised centrally and shared with every employee and business partner. Such systems result in more effective business processes. Historically, the construction industry has been struggling with the problem of a lack of coordination among many subcontractors collaborating on a project. When the right information and building materials are not in the right hands at the right time, it affects the builder's bottom line by creating waste in time and materials. A family of new mobile project management tools allows contractors to track the workflow of the project and share the information with subcontractors. With the vital information about a projectA framework for mobile business applications 377 engine temperature to the position of each wheel via microwave to the pit crew as well as the team’s headquarters in UK. Based on this information, the pit crew can more effectively decide when the car needs to pull in for a pit stop and thus make the necessary adjustments to the car. Engineers at the headquarters also make real-time suggestions to the onsite crew members on how to keep the car running in its optimal condition [24]. 2.2.3 Restructuring business relationships 2.2.3.1 Enhance connectivity It is well known that meaningful improvements in customer–firm communication result in enhanced customer loyalty. Wireless access allows customers to receive value-added services when they need them. Consequently, as the customer’s dependence on the service increases, so does the customer’s loyalty to the business. Banks and brokerage firms have long been using the internet technology to connect with their high-end and tech-savvy clients. Gartner Group estimates that the percentage of North American banks that offer wireless services will increase from the current 5–29% by 2003. A number of banks, such as Citibank and Juniper Bank, send their customers alerts on balance levels, bill payments, and check clearances. As customers get more and more comfortable with the wireless security, many banks plan to offer wireless bill payments so that customers can act on the alerts that they are receiving [25]. Brokerage firms like Fidelity Investments offer their customers the service of stock quote alerts. Opportunities for revenue enhancement can also be found in situations where consumer awareness can be translated into sales. Marketers are seeking opportunities to convert cellular phones into an efficient advertising channel. In Europe, businesses are experimenting with sending short messages to consumers’ wireless devices to promote their products and services. A survey shows that most consumers in Europe and the USA are willing to receive relevant advertisements via wireless communications [26]. In addition, businesses are using permission-based marketing to target the most receptive group of consumers without alienating them, while some companies, such as BTcellnet, are exploring consumers’ reactions to non-opt-in advertisements. Marketers for companies like 20th Century Fox and Pepsi are using mobile games to entice consumers. The mobile games that can be easily played on the small screens of mobile devices promote a higher level of interaction between the business and the consumer [27]. Due to the popularity and the personal nature of the cellular phone, interactive wireless advertising will have a profound impact on how businesses promote their products and services in the near future. 2.2.3.2 Increase collaboration Wireless systems are restructuring and improving relationships within organisations and between business partners. Information can be synchronised centrally and shared with every employee and business partner. Such systems result in more effective business processes. Historically, the construction industry has been struggling with the problem of a lack of coordination among many subcontractors collaborating on a project. When the right information and building materials are not in the right hands at the right time, it affects the builder’s bottom line by creating waste in time and materials. A family of new mobile project management tools allows contractors to track the workflow of the project and share the information with subcontractors. With the vital information about a project