Trade fairs and Missions Types of international trade events Trade missions Seminar missions Solo exhibitions Video catalog exhibitions Magnitude: Over 16,0000 trade shows generate $50 billion in business annually Copyright 2001 by Harcourt, Inc. All rights reservedCopyright © 2001 by Harcourt, Inc. All rights reserved. 12-12 Trade Fairs and Missions Types of international trade events • Trade missions • Seminar missions • Solo exhibitions • Video / catalog exhibitions Magnitude: Over 16,0000 trade shows generate $50 billion in business annually