Week 15 Managing Retailing, Wholesaling, and Logistics Topic 7 Communicating Value Week 16 Designing and Managing Integrated Marketing Communications Week 17 Managing Mass Communications: Advertising, Sales Promotion, Events and Public relations Week 18 Managing personal Communications direct marketing and Personal Selling Topic 8 Summary Class Presentations Week 19 Class Presentations Week 20 Examination 作业和考核方式: Class Participation Individual assignments Group projec *如该门课为多位教师共同开设,请在教学内容安排中注明 **考虑到有时同一门课有不同院系得教师开设,请任课教师填写此栏Week 15 Managing Retailing, Wholesaling, and Logistics Topic 7 Communicating Value Week 16 Designing and Managing Integrated Marketing Communications Week 17 Managing Mass Communications: Advertising, Sales Promotion, Events, and Public Relations Week 18 Managing Personal Communications: Direct Marketing and Personal Selling Topic 8 Summary & Class Presentations Week 19 Class Presentations Week 20 Examination 作业和考核方式： Class Participation: 15% Individual Assignments: 15% Group Project : 30% Examination 40% *如该门课为多位教师共同开设，请在教学内容安排中注明。 **考虑到有时同一门课有不同院系得教师开设，请任课教师填写此栏