Independant choice Flicks 2.1 Market Summary ICF has collected good information about their market and knows a great deal of information about their archetype customer ICF will leverage this information to determine how to better communicate with and serve their customers Target Markets Under 30 Table 2.1: Target Market Forecast Target Market Forecast Potential Customers Under 30 幅娜游 12.00% 9.00% 10.70% 2.1.1 Market demographics The profile for the iCF customer consists of the following geographic, demographic, and behavior factors Geographics The immediate geographic target is the city of Ann Arbor with a population of 123,000 A 15 mile radius is in need of icfs services The total targeted population is estimated at 64, 500 Demographics Male and female Ages 18-55. This age range draws off a combination of university students and locals within the communit Have (or are getting) a college education and some with graduate degre An income over $40, 000(except the students who earn far less but have a decent amount2.1 Market Summary ICF has collected good information about their market and knows a great deal of information about their archetype customer. ICF will leverage this information to determine how to better communicate with and serve their customers. Under 30 Over 30 Target Markets Table 2.1: Target Market Forecast Target Market Forecast Potential Customers Growth 2001 2002 2003 2004 2005 CAGR Under 30 12% 36,000 40,320 45,158 50,577 56,646 12.00% Over 30 9% 28,500 31,065 33,861 36,908 40,230 9.00% Total 10.70% 64,500 71,385 79,019 87,485 96,876 10.70% 2.1.1 Market Demographics The profile for the ICF customer consists of the following geographic, demographic, and behavior factors: Geographics • The immediate geographic target is the city of Ann Arbor with a population of 123,000. • A 15 mile radius is in need of ICF's services. • The total targeted population is estimated at 64,500. Demographics • Male and female. • Ages 18-55. This age range draws off a combination of university students and locals within the community. • Have (or are getting) a college education and some with graduate degrees. • An income over $40,000 (except the students who earn far less but have a decent amount Independant Choice Flicks Page 2