Social prediction in Tencent networks Example: King of Glory(王者荣耀 o。9E F C OA C OIA Who are more likely to be"active", V, or v2? e.g., active ="call-back King of Glory O Active neighbor O Inactive neighbor User to be influenced 1. J. Qiu, J. Tang, H Ma, Y Dong, K Wang, and J. Tang. DeepInf: Social Influence Prediction with Deep Learning. KDD187 Social prediction in Tencent networks Active neighbor Inactive neighbor v User to be influenced Who are more likely to be “active”, v1 or v2? v A B D E F C v H A B H D E F C v1 v2 e.g., active = “call-back King of Glory” Example: King of Glory (王者荣耀) 1. J. Qiu, J. Tang, H. Ma, Y. Dong, K. Wang, and J. Tang. DeepInf: Social Influence Prediction with Deep Learning. KDD'18