Homo economicusⅴs Homo sociologicus Adam smith vs Emile durkheim Rational. outcome-oriented: social norm- oriented not outcome-oriented the former is supposed to be guided by instrumental rationality while the behavior of the latter is dictated by social norms. The former is pulled' by the prospect of future rewards, whereas the latter is pushed from behind by quasi-inertial rcesHomo economicus vs. Homo sociologicus • Adam Smith vs. Emile Durkheim • Rational, outcome-oriented; social norm￾oriented, not outcome-oriented: • “the former is supposed to be guided by instrumental rationality, while the behavior of the latter is dictated by social norms. The former is ‘pulled’ by the prospect of future rewards, whereas the latter is ‘pushed from behind by quasi-inertial forces