Shifts in Marketing(Cont From attracting customers through stores and salespeople to making products available online From selling to everyone to trying to be the best firm serving a well-defined target market From focusing on profitable transactions to focusing on customer lifetime value From focusing on the financial scorecard to focusing on the marketing scorecard From a focus on gaining market share to a focus on building customer share From focusing on shareholders to focusing on stakeholders Decreased availability of firms From using many suppliers to working with fewer suppliers in a"partnership 2008-3-5 Marketing Management ( UG)2008-3-5 Marketing Management (UG) 13 Shifts in Marketing (Con’t) • From attracting customers through stores and salespeople to making products available online. • From selling to everyone to trying to be the best firm serving a well-defined target market. • From focusing on profitable transactions to focusing on customer lifetime value. • From focusing on the financial scorecard to focusing on the marketing scorecard. • From a focus on gaining market share to a focus on building customer share. • From focusing on shareholders to focusing on stakeholders. • Decreased availability of firms. • From using many suppliers to working with fewer suppliers in a “partnership