Role of information Recall bertrand paradox Incomplete information is one resolution of Bertrand paradox Acquiring information on prices is costly to consumers, and consumers al ways weigh the cost of searching against the expected price reduction associated with the search processRole of Information • Recall Bertrand paradox • Incomplete information is one resolution of Bertrand paradox. • Acquiring information on prices is costly to consumers, and consumers always weigh the cost of searching against the expected price reduction associated with the search process