2. The Principles of IMc L All Marketing is Communication All marketing activity is a form of communication product design/formulation brand name/ packaging design promotion pricing/distribution trade press/transport even the telephone receptionist.66 2.The Principles of IMC  All Marketing is Communication: • All marketing activity is a form of communication - product design/formulation - brand name/ packaging design - promotion - pricing/distribution - trade press/transport - even the telephone receptionist……